Swag Giveaway! - Clue 1

Here's the first puzzle. It's difficult, but possible to solve this puzzle with only this clue. However, more clues will appear in the next few days. As they are posted, the answer will be easier to discover.

First person to solve this will get their choice of:

- Ron Herman Tote

- Widmore Comic Book Backing Board

- Hurley Gelskin (This should be in hand in the next day or so)

- Set of Pierre Chang Napkins

EDIT: Whatever swag the winner chooses, I will bring to the LA event with me on the 15th and do my best to get it signed by Damon and Carlton (and what ever other cast or crew are there). No guarantees, but I'll do my best!

The answer is a word or phrase. Please email the answer to DamonCarltonAndMe@gmail.com.  If you just want to solve it and see if you're right, but don't want the swag, please mention that in your email. Also mention if there's a name you'd like to go by. I will post the names of the first 10 people that successfully solve this.

PLEASE DO NOT DISTURB ANYONE WITH EMAILS, PHONE CALLS, OR VISITS. You will NOT need to call any phone numbers, leave your computer, or send any emails to anyone other than me in order to solve any clues posted on this site. I will not give hints, but I will post more clues over the next few days and sometime in the evening of Dec 13th (PST) or morning of the 14th I will post the answer. 

Good Luck!